{"id":43659,"date":"2025-08-02T08:49:02","date_gmt":"2025-08-02T08:49:02","guid":{"rendered":"https:\/\/wadipurple.com\/?p=43659"},"modified":"2025-08-02T08:49:02","modified_gmt":"2025-08-02T08:49:02","slug":"seo-vs-sem","status":"publish","type":"post","link":"https:\/\/wadipurple.com\/ar\/seo-vs-sem\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEM \u0648 SEO \u0628\u0627\u062e\u062a\u0635\u0627\u0631\u061f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b"},"content":{"rendered":"<p data-start=\"297\" data-end=\"608\">\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u062a\u0628\u0631\u0632 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0639\u062f\u064a\u062f\u0629 \u062a\u0631\u062a\u0628\u0637 \u0628\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627 SEO \u0648SEM. \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0627 \u064a\u062e\u062a\u0644\u0637 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u064a\u0646\u060c \u0631\u063a\u0645 \u0623\u0646 \u0643\u0644\u064b\u0627 \u0645\u0646\u0647\u0645\u0627 \u064a\u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0628\u0631 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 Google \u0648Bing. \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEM \u0648 SEO<\/p>\n\n<p data-start=\"610\" data-end=\"712\">\u062f\u0639\u0648\u0646\u0627 \u0646\u0628\u062f\u0623 \u0628\u0641\u0647\u0645 \u0643\u0644 \u0645\u0635\u0637\u0644\u062d \u0639\u0644\u0649 \u062d\u062f\u0629\u060c \u062b\u0645 \u0646\u0648\u0636\u062d \u0623\u0648\u062c\u0647 \u0627\u0644\u0634\u0628\u0647 \u0648\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0628\u064a\u0646\u0647\u0645\u0627\u060c \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0623\u0639\u0645\u0642.<\/p>\n<h2 data-start=\"719\" data-end=\"732\">\u0645\u0627 \u0647\u0648 SEO\u061f<\/h2>\n<p><iframe loading=\"lazy\" title=\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEM \u0648 SEO \u0628\u0627\u062e\u062a\u0635\u0627\u0631\u061f | \u0637\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b | \u0623\u064a\u0647\u0645\u0627 \u0623\u0641\u0636\u0644\u061f\" src=\"https:\/\/www.youtube.com\/embed\/IJbMiJyVyEg\" width=\"780\" height=\"420\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p data-start=\"734\" data-end=\"1020\">SEO \u0647\u0648 \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0639\u0628\u0627\u0631\u0629 &#8220;<a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\">Search Engine Optimization<\/a>&#8220;\u060c \u0623\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0648\u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 (\u0627\u0644\u0639\u0636\u0648\u064a\u0629) \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 SEO \u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u062f\u0648\u0646 \u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0645\u0627\u062f\u064a \u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<p data-start=\"1022\" data-end=\"1053\">\u062a\u0634\u0645\u0644 \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b:<\/p>\n<ul>\n<li data-start=\"1057\" data-end=\"1141\"><strong data-start=\"1057\" data-end=\"1074\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong>: \u0645\u062b\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u062c\u0630\u0628 \u0627\u0644\u0642\u0631\u0651\u0627\u0621 \u0628\u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629.<\/li>\n<li data-start=\"1144\" data-end=\"1233\"><strong data-start=\"1144\" data-end=\"1165\">\u062a\u062d\u0633\u064a\u0646 \u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/strong>: \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0633\u0647\u0644 \u0627\u0644\u062a\u0635\u0641\u062d\u060c \u0648\u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u060c \u0648\u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0647\u0648\u0627\u062a\u0641.<\/li>\n<li data-start=\"1236\" data-end=\"1331\"><strong data-start=\"1236\" data-end=\"1253\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0648\u0627\u0628\u0637<\/strong>: \u0628\u0646\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062f\u0627\u062e\u0644\u064a\u0629 \u062c\u064a\u062f\u0629\u060c \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 (Backlinks) \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0645\u0648\u062b\u0648\u0642\u0629.<\/li>\n<li data-start=\"1334\" data-end=\"1422\"><strong data-start=\"1334\" data-end=\"1360\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629<\/strong>: \u0645\u062b\u0644 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u0648\u0635\u0641 \u0627\u0644\u0645\u064a\u062a\u0627\u060c \u0648\u0647\u064a \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0636 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/li>\n<\/ul>\n<p data-start=\"1424\" data-end=\"1559\">SEO \u0639\u0645\u0644\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0628\u0634\u0631\u0637 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/p>\n<h2 data-start=\"1566\" data-end=\"1579\">\u0645\u0627 \u0647\u0648 SEM\u061f<\/h2>\n<p data-start=\"1581\" data-end=\"1790\">SEM \u0647\u0648 \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0639\u0628\u0627\u0631\u0629 &#8220;<a href=\"https:\/\/www.wordstream.com\/sem\">Search Engine Marketing<\/a>&#8220;\u060c \u0623\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0648\u0647\u0648 \u0645\u0635\u0637\u0644\u062d \u0623\u0648\u0633\u0639 \u064a\u0634\u0645\u0644 \u0643\u0644 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629.<\/p>\n<p data-start=\"1792\" data-end=\"2029\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 SEM \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 <strong data-start=\"1826\" data-end=\"1852\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0641\u0642\u0637<\/strong>\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0639\u0628\u0631 \u062e\u062f\u0645\u0627\u062a \u0645\u062b\u0644 Google Ads\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0645 \u0641\u064a \u0623\u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u064a\u062f\u0641\u0639\u0648\u0646 \u0645\u0642\u0627\u0628\u0644\u0647\u0627 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC \u2013 Pay Per Click).<\/p>\n<p data-start=\"2031\" data-end=\"2047\">\u062a\u0634\u0645\u0644 \u0645\u0645\u064a\u0632\u0627\u062a SEM:<\/p>\n<ul>\n<li data-start=\"2051\" data-end=\"2139\"><strong data-start=\"2051\" data-end=\"2079\">\u0638\u0647\u0648\u0631 \u0633\u0631\u064a\u0639 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b<\/strong> \u062d\u062a\u0649 \u0648\u0625\u0646 \u0643\u0627\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u062c\u062f\u064a\u062f\u064b\u0627 \u0623\u0648 \u0644\u0627 \u064a\u0645\u062a\u0644\u0643 \u062a\u0631\u062a\u064a\u0628\u064b\u0627 \u0639\u0636\u0648\u064a\u064b\u0627 \u0642\u0648\u064a\u064b\u0627.<\/li>\n<li data-start=\"2142\" data-end=\"2236\"><strong data-start=\"2142\" data-end=\"2163\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u062c\u062f\u064b\u0627<\/strong> \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0644\u0644\u063a\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u062d\u062a\u0649 \u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0638\u0647\u0648\u0631.<\/li>\n<li data-start=\"2239\" data-end=\"2308\"><strong data-start=\"2239\" data-end=\"2264\">\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0643\u0627\u0645\u0644<\/strong> \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<\/ul>\n<p data-start=\"2310\" data-end=\"2421\">\u0644\u0643\u0646 \u0645\u0646 \u0639\u064a\u0648\u0628 SEM \u0623\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0631\u062a\u0641\u0639\u0629 \u062e\u0627\u0635\u0629\u064b \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0627\u062a \u0627\u0644\u0634\u062f\u064a\u062f\u0629\u060c \u0648\u0623\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u062a\u0648\u0642\u0641 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0639\u062f \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u062f\u0641\u0639.<\/p>\n<h2 data-start=\"2310\" data-end=\"2421\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM<\/h2>\n<p data-start=\"63\" data-end=\"650\"><strong data-start=\"63\" data-end=\"91\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)<\/strong> \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 \u0648\u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0647\u062f\u0641 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629 (\u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629) \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u062c\u0648\u062c\u0644. \u064a\u0639\u062a\u0645\u062f SEO \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0639\u062f\u064a\u062f\u0629\u060c \u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0633\u0631\u0639\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0627\u0645\u0629. \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0648\u0642\u062a \u0648\u0635\u0628\u0631\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0624\u0633\u0633 \u0644\u0648\u062c\u0648\u062f \u0631\u0642\u0645\u064a \u0642\u0648\u064a \u0648\u062f\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0648\u062a\u0632\u064a\u062f \u0645\u0646 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u062f\u0649 \u0627\u0644\u0632\u0648\u0651\u0627\u0631\u060c<\/p>\n<ul>\n<li data-start=\"63\" data-end=\"650\"><a href=\"https:\/\/wadipurple.com\/ar\/domain-name\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0645\u064a\u0646 \u0627\u0644\u062e\u0627\u0635\u061f \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0645\u064a\u0646 \u0627\u0644\u0639\u0627\u0645 \u0648 \u0627\u0644\u062e\u0627\u0635<\/a><\/li>\n<\/ul>\n<p data-start=\"63\" data-end=\"650\">\u0644\u0623\u0646\u0647\u0645 \u064a\u0631\u0648\u0646\u0647 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0645\u064a\u0632\u064b\u0627 \u0628\u0639\u0644\u0627\u0645\u0629 &#8220;\u0625\u0639\u0644\u0627\u0646&#8221;. SEO \u064a\u064f\u0639\u062a\u0628\u0631 \u062e\u064a\u0627\u0631\u064b\u0627 \u0645\u062b\u0627\u0644\u064a\u064b\u0627 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u062c\u0645\u0647\u0648\u0631 \u062b\u0627\u0628\u062a \u0648\u062a\u0648\u0641\u064a\u0631 \u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<p data-start=\"652\" data-end=\"1259\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"652\" data-end=\"690\">\u0623\u0645\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM)<\/strong> \u0641\u064a\u064f\u0642\u0635\u062f \u0628\u0647 \u063a\u0627\u0644\u0628\u064b\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u062b\u0644 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0636 \u0639\u0628\u0631 \u0645\u0646\u0635\u0629 Google Ads. \u064a\u064f\u0645\u0643\u0651\u0650\u0646 SEM \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0634\u0631\u0627\u0621 \u0638\u0647\u0648\u0631 \u0641\u0648\u0631\u064a \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u0623\u0648 \u0638\u0647\u0648\u0631\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u064a\u062a\u0645\u064a\u0632 SEM \u0628\u0633\u0631\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u062c\u062f\u064b\u0627 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u062c\u0647\u0627\u0632 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0643\u0646\u0647 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u064a\u062a\u0637\u0644\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0648\u062a\u0646\u062e\u0641\u0636 \u0646\u062a\u0627\u0626\u062c\u0647 \u0641\u0648\u0631 \u062a\u0648\u0642\u0641 \u0627\u0644\u062f\u0641\u0639.<\/p>\n<p data-start=\"652\" data-end=\"1259\" data-is-last-node=\"\" data-is-only-node=\"\">\u064a\u064f\u0639\u062f SEM \u062e\u064a\u0627\u0631\u064b\u0627 \u0645\u062b\u0627\u0644\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u0642\u062a\u0629\u060c \u0645\u062b\u0644 \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u0623\u0648 \u0639\u0631\u0636 \u062a\u0631\u0648\u064a\u062c\u064a \u0645\u062d\u062f\u0648\u062f \u0627\u0644\u0648\u0642\u062a\u060c \u0623\u0648 \u0641\u064a \u062d\u0627\u0644 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629 \u0639\u0644\u0649 <a href=\"https:\/\/searchengineland.com\/seo-vs-sem-what-is-the-difference-279443\">\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/a> \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0636\u0648\u064a\u0629.<\/p>\n<h2 data-start=\"3372\" data-end=\"3397\">\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 SEO \u0623\u0648 SEM\u061f<\/h2>\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/a> (SEO) \u0623\u0648 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167122?hl=en\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/a> (SEM) \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0643\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0641\u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u064a\u0642\u062a\u064a\u0646 \u062a\u062e\u062f\u0645\u0627\u0646 \u063a\u0631\u0636\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u062d\u0636\u0648\u0631\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0644\u0643\u0646 \u0644\u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0645\u0645\u064a\u0632\u0627\u062a \u0648\u0642\u064a\u0648\u062f \u062a\u062e\u062a\u0644\u0641 \u0628\u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0646\u062a\u0638\u0627\u0631\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n<p>\u0641\u0647\u0645 \u0645\u062a\u0649 \u0648\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 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data-start=\"3489\" data-end=\"3852\">\n<li data-start=\"3489\" data-end=\"3663\">\n<p data-start=\"3491\" data-end=\"3663\"><strong data-start=\"3491\" data-end=\"3505\">\u0627\u0633\u062a\u062e\u062f\u0645 SEO<\/strong><br \/>\n\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u0628\u0646\u0627\u0621 \u0648\u062c\u0648\u062f \u0631\u0642\u0645\u064a \u0642\u0648\u064a \u0648\u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f\u060c \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0648\u0644\u062f\u064a\u0643 \u0648\u0642\u062a \u0643\u0627\u0641\u064d \u0644\u062a\u0646\u062a\u0638\u0631 \u0638\u0647\u0648\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0645\u0641\u064a\u062f \u062c\u062f\u064b\u0627 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u0627\u0644\u0637\u0627\u0628\u0639 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